Europcar is Finland’s leading car rental company, operating since 1967. In Finland, Europcar serves customers in over 30 locations, with 180 car rental professionals.
In 2013, Europcar decided to acquire a Digital Signage solution to replace the previously used print advertising. The goal was to speed up and simplify the publishing of advertising campaigns, target marketing locally, and display other useful information for car renters at specific locations.
iConnect Finland Oy implemented for Europcar a comprehensive Digital Signage solution along with digital content management design and support services. The new solution enables targeted advertising, video publishing, and the quick and cost-effective updating of advertising materials and other content on a location-specific basis.
In addition to the above, the Digital Signage system is used to publish local weather information, utilizing the system’s built-in functionality.
The delivered solution has met the initial requirements and objectives. The publication of national and location-specific advertising campaigns has been more flexible and easier than before. Additionally, the digital materials previously used in Europcar’s other communication channels have been utilized and published on the display network.